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Facebook's Zuckerberg announces company rebranding as 'Meta'

Social media giant Facebook has announced it will be known as Meta going forward. Beset by numerous scandals over the past few weeks, the company hopes to transition to “being a metaverse company” rather than a social media firm.

Mired in numerous antitrust probes, battling investigations in multiple countries, and desperately trying to defuse the revelations from an explosive series of internal document leaks, Facebook hinted earlier this month that it would be taking on a new direction based on an immersive "metaverse" experience.

“We are a company that builds technology to connect,” CEO Mark Zuckerberg declared when announcing the name change on Thursday during the company’s Connect event. 

“Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”

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